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Email Volume Rates Up 13% During 2013 Holiday Season: Experian
- Direct Marketing News, Tuesday, January 21, 2014 2:06 PM
Email volume went up 13 percent during the 2013 holiday season as compared to the 2012 season, according to a new report from Experian Marketing Services. In addition, the final 10 days of the holiday season saw email volume go up 35 percent. The research also revealed that the number of total transactions directly attributable to email marketing campaigns went up 9 percent during the time frame. The majority (65 percent) of email from multichannel retailers were opened during the season happened on mobile phones.
