Frank Besteiro, AOL Video's vice president and head of business development and partnerships, stated: “Our partnership with MiTú is part of a larger effort to expand our content offerings for multicultural audiences. We see this partnership as an excellent way to supplement our video catalogue with high-quality content across a range of topics for our growing Hispanic audience.”
Launched in 2012 with backing from The Chernin Group and other investors, MiTú draws content from producers targeting Hispanic audiences with digital video content in
English, Spanish and Portuguese in categories including beauty, food, do-it-yourself, home and health.
MiTú recently launched a male pop culture vertical, Macho, anchored by the sketch comedy show "El Show with Chuey Martinez." Currently, MiTú claims to attract a monthly audience of 45 million unique viewers who produce over 185 million video views per month on the company's YouTube network and affiliates' Web sites.
In December, MiTú announced a content deal with Univision, calling on MiTú to create short-form Spanish-language content for syndication on Univision's digital platforms, including UVideos among other channels.
This is just the latest in a series of new content deals targeting the U.S. Hispanic audience. In
November, NUVOtv -- an English-language cable TV network targeting bicultural U.S. Hispanics -- signed a development deal with actor and TV host Mario Lopez, which includes new projects, as well as
renewals for existing series.
In October, ABC joined forces with Univision to launch a new cable and satellite TV network, Fusion, targeting millennial Hispanics with English-language content, including news, comedy and sports. Univision also invested in El Rey, a new English-language cable TV network created by Comcast and director Robert Rodriguez, set to launch in December 2013. Fox Deportes launched a new production arm, Fox Deportes Studios, in June to create original programming targeting Hispanic sports fans.