The PGA Tour has signed an
exclusive multiyear agreement with digital sports video agency SendtoNews, giving the latter the right to distribute video content from the PGA Tour to local news sites around the U.S.
Beginning with the 2014 Farmers Insurance Open, SendtoNews will get access to broadcast-quality video of tournament highlights, player interviews, commentary and related content for distribution
through its News Partnership Network, which includes hundreds of Web sites maintained by local newspapers nationwide.
Luis Goicouria, the PGA Tour Digital’s vice president for
operations and business development, said that as digital consumption of sports content expands, "a significant percentage of fans continue to get their information from local news sites. This new
relationship with SendtoNews allows us to expand our brand awareness to these local users, while increasing video consumption for the PGA Tour.”
This is the latest in a series
of new distribution and promotional deals for the PGA Tour. In October 2013, the PGA Tour and USA Today Sports Media Group announced that they are expanding their partnership to include new digital
marketing initiatives across both partners’ digital platforms.
Under the terms of the deal, USA Today Sports and PGA Tour will collaborate on a number of digital content
initiatives this year, including stats and scoring, news and editorial, and video content. USA Today provides daily coverage, weekly highlights, standings and results for the tour, as well as the
PGA’s Champions and Web.com Tours.
Earlier this week, PGA Tour commissioner Tim Finchem said the venerable golf franchise, founded in 1938, had donated over $2 billion to
charity over the course of its existence, including $1 billion in just the last eight years.