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Retailers Look to Email Receipts As Opportunity to Acquire New Customers

  • Today.com, Thursday, January 23, 2014 11:42 PM
Retailers are looking at email receipts as an opportunity to expand relationships with customers. According to a report from Epsilon International, 83 percent of retailers that offered electronic receipts used it as an opportunity to acquire a customer's email address. Ian Goldman, CEO of Celerant Technology Corp told Today.com that it is a good way to connect with customers. However, Jason Shapiro, CEO of TransactionTree, says that this approach could be too intrusive.

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