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11 Points To Defining A Good CTR

While there's not definitive answer, marketers frequently are asked to define what makes a good click-though rate (CTR). Of course, it depends on many factors and variables. Alan Mitchell explains that it's a little like asking someone about a good speed to drive on a road without knowing where they are or where they're going. While Mitchell tells us there are many considerations that go into providing the answer to what makes a good CTR, he does give us 11 points to consider. Read the article here.

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