• Moz, Friday, January 24, 2014 1:05 PM

Rand Fishkin shares his tips for creating a positive relationship with people who are highly selective about what they share. Getting them to amplifying their sentiment to help companies rank higher on the list of their priorities isn't easy -- it takes a lot to get them to share. Start by asking why influencers would want to share the content. You must begin with a personal connection, and they must believe in the product or service that they use themselves. Honesty also works. Of course, good products that honestly work win fans and prompt people to share. Fishkin provides guidelines on how to make friends who can positively influence the growth of a brand.

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