Tag, You're It: Audience Targeting Shifting From Browsers To Pages
- by Joe Mandese @mp_joemandese, January 25, 2014
For all the debate surrounding the role cookies play -- for better or worse -- in consumer audience targeting, the next big battle
won’t take place on users’ browsers so much as it will on publishers’ pages. Companies ranging from Google to Nielsen to the biggest and baddest of Big …
Don't you just love the Voodoo nonsense the Data priests preach. What a load of twaddle they utter. The notion that educated human beings of all ages succumb to any of the media messages put out is self delusion of mind boggling niavety. Most people dislike advertising. They put up with it through gritted teeth.To believe an ad that pops up on their mobile, tablet or PC because it comes via a cookie or other link has appeal is like believing in a god or gods. No evidence whatsoever exists to prove
this belief. Its all a way to hoodwink advertisers. And all the useless data presented is just this useless. To try and believe humans are automatons susceptible to ad messages is utter bonkers. Wake up folks. You may be kidding yourself. You are kidding no one else.