• by Tyler Loechner  @mp_tyler, January 27, 2014

Admedo, formely Adizio, on Monday announced the launch of a self-serve online advertising platform.

The platform will allow businesses to buy online advertising via real-time bidding (RTB). The platform is connected to over 26 different ad exchanges containing global inventory. As a result, Admedo claims that marketers can reach 97% of all online consumers when using its platform.

Nick Moutter, CEO of Admedo, said in a statement that the platform is meant for "companies of all sizes" to run online ad campaigns "from start to finish with any budget."