IAB Explores Alternatives To Cookies

Online publishers, advertisers and ad networks have long relied on cookies to remember users, personalize content, and track Web users in order to serve them targeted ads.

But in recent years, the volume of cookies set by third parties has surged, thanks largely to the boom in ad tech. That …

1 comment about "IAB Explores Alternatives To Cookies".
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  1. michael Kaushansky from Havas Helia, January 30, 2014 at 3:51 p.m.

    We recently published our POV on the cookieless web which somewhat aligns with your assessment

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