Microsoft has selected two agencies, GlobalHue (Miami) and Lopez Negrete (Houston), to handle the creative development of the company's ethnic advertising campaigns. GlobalHue will be responsible for
developing Microsoft's African American advertising, and Lopez Negrete will create the company's U.S. Hispanic advertising. Microsoft selected the two new agencies after surveying an initial roster of
more than 30 firms and conducting a series of invitation-only agency presentations with the 12 that qualified.
