- eMarketer, Thursday, January 30, 2014 11:28 AM
A paid-search study from Kenshoo found that in Q4 2013, clicks rose 12.3% year-over-year worldwide, although impressions dropped by a tad more than 10%, per eMarketer. Cost per click (CPC) rose by
nearly 6%. The majority of paid-search dollars still belong to the desktop. In fact seven in 10 dollars spent on paid-search advertising were dedicated to PCs, with phones maintaining an edge over
tablets in the Americas, EMEA and Asia-Pacific.
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