advertiser JCDecaux continues to rack up new contracts with big transit and transportation clients across the U.S. In the latest win, JCDecaux signed a seven-year deal to provide ad services at
Houston’s George Bush Intercontinental Airport, with the option of a three-year extension.
Under the terms of the deal, JCDecaux will create a new network of digital displays,
including a number of 70-inch screens, high-definition LED video walls, and interactive directories in the baggage claim and concourse areas.
George Bush Intercontinental Airport served
approximately 40 million customers in 2013, including 9 million international passengers, making it the 10th-busiest airport in the U.S.
In December, JCDecaux announced that it signed
an eight-year contract to provide interior and exterior advertising and sponsorship services at Boston’s Logan International Airport, including creation of a new digital signage network. It also
struck a deal to provide advertising services at Los Angeles International Airport through 2020, with a possible three-year extension, said to be worth at least $180 million and as much as $230
JCDecaux’s competitors are making moves as well.
Earlier this month, Clear Channel Outdoor’s Clear Channel Airports division officially launched its
new indoor digital media network serving Philadelphia International Airport, with a number of major brand advertisers already signed on, including US Airways and Radisson.
January, CCO announced its selection by the San Diego Metropolitan Transit System as the new operator and media provider for over 400 bus shelters in the MTS system. CCO also acquired the advertising
sales and management rights for Boston’s South Station.