Doritos Announces 'Crash The Super Bowl' Winner
Doritos has announced that "Time Machine" is the official winner of the $1 million prize for the brand's 2014 "Crash the Super Bowl" video contest.
The video was one of two 30-second, consumer-created spots that aired during the game; the other was "Cowboy Kid." Online voting on Doritos.com determined the ultimate winner.
The winning ad, runner-up and three finalists can be viewed on the Doritos site.
The winning 30-second spot -- showing a young boy tricking a neighbor into surrendering his Doritos by using a homemade "time machine" -- was created by Ryan Thomas Anderson of Scottsdale, Ariz., a 28-year-old freelance wedding photographer. Anderson said his six-year-old son inspired the video, which cost $300 to make.
Amber Gill, a 34-year-old writer/producer who created the "Cowboy Kid" spot -- showing a boy mounting the family's dog and lassoing himself a bag of Doritos (and his pesky brother) -- won $50,000.
In addition, both Gill and Anderson won the opportunity to work with Marvel Studios on the set of "Marvel's The Avengers: Age of Ultron."
For this year's contest, five finalists were chosen by a panel that included Doritos brand executives, advertising professionals and Stan Lee, chairman emeritus of Marvel Studios and co-creator of Iron Man, Spider-Man and other super heroes.
The creators of all five finalist videos were invited to attend the Super Bowl to see which two videos (one was chosen by online voting on the finalists, one by the Doritos marketing team) would be shown during the game.
The three finalists whose spots didn't air during the game each received $25,000.
In total, Doritos received more than 4,500 submissions from more than 30 countries for this year's contest. This was the first time that the contest was open to non-U.S. consumers.