Commentary

Thank You For Not Tweeting - Or, Super Bowl XLVIII

It pretty much sums up Super Bowl XLVIII – which now, and forevermore, will be known as the worst game with the lamest advertising – that the best thing that happened to marketing last night was Oreo’s decision not to tweet. (Except for letting everyone know, early on, that the …
7 comments about "Thank You For Not Tweeting - Or, Super Bowl XLVIII".
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  1. Michael Porte from The Field (social), WheresSpot, February 3, 2014 at 2:12 p.m.

    Well said.

  2. Tony Tissot from eTrigue, February 3, 2014 at 2:23 p.m.

    ... are we playing some game of intramural tweeting here?

    Yes.

  3. Martin Pratt from Unidad Solutions for Marketing and Media, February 3, 2014 at 2:56 p.m.

    i disagree... It would be funny because it would show that the Brands have a sense of humor. I thought Oreos "restraint" was wack/lame and kinda like that kid on the street that owns the basketball or kickball and if they don't win they take their ball in the house. Or it seemed a bit i dont know ... anti-advertising but they are a COOKIE company #comeonsun. :-)

  4. David Gutting from Barkley, February 3, 2014 at 2:59 p.m.

    Just doing something just because you can do it--i.e., tweet to another brand--kind of sums up where we are in the marketing world today.

    And beyond that, I think we may finally be seeing the crumbling of the old, iconic brand model. Let this be the beginning of the decline of the Super Bowl as a national marketing event.

    I'm not sure who the bigger loser was--the Broncos or this self-involved industry we work in.

  5. Lou Hoffman from Hoffman Agency, February 3, 2014 at 4:49 p.m.

    You make some fair points, but I don't think a brand tweeting to another brand is necessarily a bad thing.

    If a brand showed a touch personality on Twitter (wit, cleverness, self effacing, etc.) during the Super Bowl as part of the overall conversation, that was a win.

    Because most of the tweets were dreadful (or worse).

  6. Barbara Lippert from mediapost.com, February 3, 2014 at 10:24 p.m.

    Tide's Vines were great, and they became part of the conversation without paying the big bucks.

  7. George Parker from Parker Consultants, February 4, 2014 at 3:52 p.m.

    Cathy...
    It's all bullshit anyway. Unfortunately, you Barbara and I are the only ones who realize that. But, we'll keep it a secret for now... OK?
    Cheers/George "AdScam" Parker

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