Boston.com named the Twittersphere winners of its sixth annual "Brand Bowl" Super Bowl ad contest, where viewers were able to tweet reactions to the ads as they aired.
Budweiser's 'Puppy Love' was the hands-down favorite in terms of both positive feedback and the volume of tweets it generated. Sex sells -- but puppies and ponies sell more, people.
RadioShack was the other fan favorite with its fist-pumping, AquaNet-saturated homage to the '80s. The electronics vendor's self-deprecating spot swept the "Most Loved Brand" categories among
male and female viewers alike.
The big loser? Toyota. The Japanese carmaker's spot featuring a bare-chested, "pec-popping" Terry Crews and a car full of Muppets proved to be a major
turnoff for both men and women. Well, at least it wasn't boring.
Boston.com said that 631,390 tweets were analyzed in tabulating the results. The site will also be running an
online readers poll to select the year's best Super Bowl ad. The winner will be announced on Feb. 6.
Brand Bowl was co-produced by Boston.com and Points Local, in consultation
with Mullen, which originated the concept of the event in 2008. Boston.com is owned by Boston Globe Media Partners LLC.