So which agency won the Super Bowl? I know, I know. Yesterday I said I wouldn't talk about it but, come on, this is Madison Avenue Daily. How can we bypass the biggest event of the year?
After all, you agency types need as many pats on the back as you can get! So who do I think won the Super Bowl? While I don't they created the best spot -- that honor goes to GSD&M for their
hilarious eighties homage for RadioShack -- I'm going to honor Anomaly which did great work for Budweiser with "Puppy Love" and Hero's Welcome." Yes, there were other good spots but Anomaly delivered
a worthy two-fer.
And while I'm congratulating agencies, we should all give a shout out to Grey, which was just named Agency of the Year in Advertising Age's Agency A-List which evaluates "agencies based on creativity, financial performance, and their ability to positively impact a client's business." Why the need for another list? Ad Age Associate Publisher Abbey Klaassen said, “At a time of major transition in the agency space, identifying the leaders among all agency disciplines has never been more important…It identifies for both marketers and agency peers the shops defining the future of the business and what the industry must do to survive: innovate, think creatively and become essential business partners to their clients.” She's got a point. It's a virtual cluster-f... uh...really messed up in the agency space these days and anything that lends clarity can only help. Rounding out the top 10 were Mullen, 360i, Droga5, Anomaly, 72andSunny, Weber Shandwick, 180LA, LatinWorks and R/GA.
Ever heard of Sorenson Advertising? Neither have I. They are based in St. George Utah and they had what they call "a different kind of Super Bowl party." How was it different? Ready? Wait for it? They watched the ads! They celebrated the ads, not the game! And they sent out a press release to share this radical move. OMG, this is, like, really bleeding edge! But sharing a modicum of normalcy (even though it sounds like agency PR wrote it), Sorenson Advertising Creative Director Colby Remund said, “This edition of Super Bowl ads, as in recent years has shown that simple concepts, solid narratives and straight forward execution that captures the audience and win out over weak strategies, smashing walls, and useless celebrity endorsements,. Too often these big money ads become a lost cause by trying so desperately hard to make fireworks. In the end they miss out on big opportunities to connect emotionally with their target audience.”
From now until the end of summer, those passing by the Time-Life building, home to Mad Men's fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of Mad Men.
The 12-foot bench was designed by Pentagram and consists of just two pieces; a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.