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Why Big Live Events Like Super Bowl Are Bound To Grow Ratings
"At a time of atomization in which we all end up down the hobbit holes of our special interests, big live television fulfills" a real human need for group connection, writes David Carr -- a
prime reason why a few events like the Super Bowl, the Grammys and the Oscars have grown ratings each year, "even as network ratings have dropped 29 percent over the last decade."
