Scientific American Reinvents Itself: Makes 168 Years Available Digitally, On-Demand
At a time when some on Madison Avenue question the vitality of certain legacy media -- especially print -- the Nature Publishing Group has announced an “all access” subscription to 168 years worth of some of the most important content ever published: the archives of Scientific American magazine going all the way back to 1845, when the lead story was about the technological innovation of “improved railroad cars.”
The SA archive contains more than 150,000 articles, including pieces written by 151 Nobel Prize winners, and reports on major innovations ranging from one developed by inventor Alexander Graham Bell in 1876 (the telephone) to one created by Thomas Edison in 1879 (the incandescent light bulb).
Other highlights include a piece by Albert Einstein in 1950 “On The Generalized Theory of Gravitation” and one written in 1990 by Al Gore on “A New Initiative to Save the Planet.”
“Content is the bedrock of Scientific American’s commercial success,” says SA Executive Vice President Michael Florek. “We are delighted to offer our loyal customers seamless access to the products they want in the most optimal way for them.”