NEW! How Much Gatorade Does A Football Team Drink To Make It To The Super Bowl?

by Amy Corr @MediaPostOTL, February 5, 2014

How many bottles of Gatorade does it take to fuel an NFL team to the Super Bowl? Try 3,840. During Super Bowl week, Gatorade launched "Bit Bottles," where projections of 3,840 bottles were placed on a panel outside the Trump Soho Hotel in New York City. Each bottle was projected with a different Gatorade flavor, to resemble individual pixels and give the panel a 3D feel. Digital projections also visualized the journey of both the Denver Broncos and Seattle Seahawks as they played throughout the season, capping it off with playing in the Super Bowl. Check out a video here, created by TBWA.

ad campaign, digital, out-of-home, outdoor

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