BIZ DEV: The Integer Group Scores Merchandising Work For Red Robin

by Amy Corr @MediaPostOTL, February 6, 2014

Red Robin tapped The Integer Group as its merchandising agency of record, following a review run by Mzyme Marketing. The agency will help Red Robin build an in-restaurant and guest experience that will elevate the presence, recognition and appeal of the Red Robin brand. “Integer demonstrated outstanding creative and production capabilities which support our focus on the guest experience in our restaurants," said Denny Post, Chief Marketing Officer at Red Robin. "Our objective is to simply create long-lasting relationships with our guests. Integer understands this and will be one of our valued partners, along with our national agency of record – Vitro, and our media buying agency – Initiative, helping us to reach this objective.”

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