Eric Kallman, formerly of Barton F. Graf 9000 awesomeness, is bringing his awesomeness to the awesomeness of Goodby Silvertein & Partners. Yup. Kallman is joining Goodby. Why is this
awesome? Can you say "The Man Your Man Could Smell Like"? Ragu's "Long Day of Childhood"? DISH? Little Caesars? Yeah, he had a hand in the development of all of those pieces of awesomeness. Of the
shift, Kallman said, “I honestly can’t wait to get started. I’m originally from the Bay Area, so it will be good to be back home. But corny as it sounds, I’m also just really
excited to start working with the team at GSP.” Just don't let it go to your head, Eric. We all want your awesomeness to continue.
I don't always comment on agencies winning new accounts, but when I do, it always has to do with underwear. Well, okay, not always. But this time it does. Yes, Droga5 has picked up the Jockey account without a review. Why am I excited? Can you say Droga5? Did you see what they did with Newcastle not during the Super Bowl? It's pretty much a guarantee we won't see any more dreck like that Stop Squirming crap the brand did years ago, which aimed to Tame That Booty with awkward antics such as The Bum-Muncher, Crotchcapades and The Booty Smack. Welcome, Droga5. Please avoid the bathroom humor and bring us some awesomeness! You know. Like Kallman is bringing to GSP. OK?
Shifting from awesomeness to existentialism, we have Less Than One, a video created by several San Francisco creatives which asks the question, "do soul-mates exist?" In the video, a man and a women consider the notion that in a city of 800,000 (we'll ignore the fact, for now, the couple isn't looking outside that city of 800,000), maybe -- just maybe -- ending up with the right person may indeed involve more than just luck. It's quite beautiful, really. And it will make you think about who you are with; who you have been with; who you think you should be with, and who you wish you were with. The video leads to a site on which you can calculate the likelihood you will meet your soulmate. It's little side projects like this that should cause us all to stop for a minute and appreciate the creativity that surrounds us as we make our way through our workday.
There's going to come a time in the not-too-distant future when there will be lots of "dead" social media accounts. Why? Well, because, you know, people die. One ad man, Co-Founder of the Romania-based Grapefruit ad agency, Marius Ursache, along with several entrepreneurs from MIT, have launched Eterni.me. The Web site, based on artificial intelligence algorithms, will generate a digital alter ego based on a person's digital footprint created while they were alive and well and tweeting what they ate for breakfast every day. This is awesome. In 100 years, we'll have a very Second Life-like place where the living can go talk to the dead. And not long after that, there will be more dead avatars trolling the Internet than actual living humans. Can you say digital Armageddon?
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.