Marketing technology provider Tapad on Tuesday announced the appointment of Jim Clark as senior vice president of sales. Clark will step into the role on March 3, 2014.
Clark will oversee all media and programmatic ad sales for Tapad, which specializes in cross-device marketing. He was most recently VP of sales at Turn.
Are Traasdahl, Tapad’s founder and CEO, called Clark a “natural team-leader” in a statement. He added that Clark has “a tremendous understanding of the intricacies of the programmatic media market.”