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Only 35% of Email Marketers Let Consumers Set Frequency Preferences: Experian

While 99 percent of marketers use email marketing, not every marketer's email strategy is equal. According to the Experian Marketing Services "2013 Email Market Study," 60 percent of marketers don't offer customers the option to choose the kinds of emails they would like to receive. In addition, only 35 percent of marketers let customers set the frequency of their mailings.

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