Just in time for Valentine’s Day, Louisville-based agency OOHology (think they're an out-of-home agency?) is out with a poem generator they have named GIT-LUV. Hmm. Kinda like Get Some. Yeah, I'm not going there. When visitors arrive at the site they are presented with a status selector that offers options
such as "single, full of regret," "wishing someone would arrange a marriage for me already," "happily divorced, not looking to make that mistake again" and more. You are then presented with a poem
tailored to your situation -- which, of course, you can share with your friends on Facebook, Twitter or Google Plus. My favorite poem? After selecting "single, full of regret," I was presented with
"Roses are red. Violets are blue. If you wanna have a baby, I'll freaking seduce you." Okay, maybe not. I don't want a baby.
Watch out, ad execs. You may soon receive an email from Eyeview that you might find creepy because it's quite personalized and will include familiar photos, your location, where you work (duh), your recent tweets, where you went to college and whom you last slept with. Okay -- I lied about the last one, but it's all to demonstrate Eyeview's personalized online video advertising solutions. More than 1,000 of you will receive the email. But according to Eyeview, only if you are "prominent." How's that for subjective targeting? Of the technology, Eyeview SVP of Marketing Amit Mashiah said: "By incorporating personalized messaging into the content of the ad, brands are providing a more relevant and engaging customer experience.”But do people really want companies digging into their social footprint?
Agencies, you have yet another fast food-style competitor. If you recall, several months ago Floyd Hayes launched the World's Fastest Agency. His pitch? He promises to deliver creative ideas within 24 hours of receiving the brief. Now, a few Hyper Island creatives are out with the One Hour Agency. As the name would suggest, clients are promised a creative concept within an hour. Inside the hour, One Hour agency will receive your brief, evaluate it, spend 30 minutes coming up with the concept and ten minutes presenting it. What's next? The Time Travel Agency? Delivering pitches before you knew you even wanted them?
Watch out, agencies. A company called Expion may be eating your lunch soon. The rapidly expanding firm, which provides in-depth social media analysis and content proliferation services, has hired 360i CEO Bryan Wiener as chairman of the company. Wiener, who will stay on at 360i as chairman, will be charged with growing Expion's footprint in the marketing space and leveraging his existing relationships with Facebook and Twitter. More and more of these companies are chipping away at agencies. The smart ones will survive. The others -- well, you know what's going to happen to you.
Way back in 2004, University of Central Florida graduate and Woo Creative Founder Ryan Boylston has been hosting an event called Arnold Day. Arnold Day, which started with just Boylston and a few
friends gathering at Orlando bar Lazy Moon to watch Schwarzenegger movies on the actor's birthday, has grown to a 1,200 person event.
Of the event's genesis, Boylston said, "Way back when, it was a simple concept… two Arnold fans, a 19-inch TV, a VCR -- that's right, a VCR -- and the greatest pizza/beer establishment in Orlando."
Each year, die hard Arnold fans showed up in their favorite Arnold movie attire, to share their love for Mr. "I'll be back!"
On how the day will go down, Lazy Moon Co-Owner Tim Brown said, "Ryan's awesome. On Arnold Day, we'll serve German or Austrian beers, bratwurst pizza and the event has caught on with both employees and customers. We're not sure Arnold will show up, but it's a fun day either way."
The event also supports Boylston's fundraising goals which include collecting $20,000 which will be donated to Boynton Beach-based CJ Foundation which provides financial resources to families with special needs children.
Of the charity side of the effort, Boylston said, "The monies we raise are for kids to receive therapy not covered by insurance. This therapy can change the trajectory of a child's life."
Donations will be collected at the Arnold Day event but anyone can visit the Arnold Day website on which contributions can be made.
This year, Arnold Day will be Aug. 1 at Lazy Moon Pizza, 11551 University Blvd., in Orlando.
Come on, Arnold, show up for Ryan, won't you?
I suppose it's entirely possible that there are hundreds of companies with the word "shift" in their name. And here's another; one that might raise an eyebrow with marketing agency Shift
Communications. Why? Because ShiftRGB.com (which, anachronistically, displays only 1995ish "coming soon" text).
Petrol Advertising Motion Director David Edeburn is launching ShiftRGB, a creative firm he says he's launching in response to Google Chrome's September 15th move to discontinue auto-playing Flash media. ShiftRGB will specialize in creating HTML5 display advertising for ad agencies transitioning to HTML5 display ads.
For the past 15 years, Edeburn has worked as an HTML5 animator, Flash animator, creative director and web developer at WOO, Arsonal and Petrol.
Following its premiere at the Palais des Festivals during the Cannes Lions International Festival of Creativity and a showing in Milan on July 15, Saatchi & Saatchi continues to celebrate the 25th
anniversary of its New Directors’ Showcase, this time with a New York City screening event at the Museum of Modern Art Tuesday, August 25.
Saatchi & Saatchi will present the New Directors Showcase featuring this year’s directing talent as well as the U.S. premiere of “25X25”: an "experiment in film" directed by 25 New Directors' Showcase alumni who have been recognized for their successful film, television, and advertising careers.
The “25x25” directors include Daniel Kleinman, Dawn Shadforth, Floria Sigismondi, Jonathan Glazer, Michel Gondry, Ivan Zacharias, Traktor, Dante Ariola, Ringan Ledwidge, Antoine Bardou-Jacquet, Carl Erik Rinsch, Noam Murro, Tim Bullock, Dougal Wilson, James Rouse, Jamie Rafn, Fredrik Bond, Philippe Andre, Jake Scott, Ne-o, David Wilson, Daniel Wolfe, Ilya Naishuller, Vania Heymann, and Charlie Robins.
Of the event, Andy Gulliman, Saatchi & Saatchi Worldwide Director of Film & Content and curator of the New Directors Showcase said: “Back in 1991 an idea was conceived for a Showcase that would reflect the agency’s reputation for nurturing and developing new talent. 25 years later we are still committed to providing a global platform for new directing talent.”
Saatchi & Saatchi New York CEO Brent Smart added: “It was a real highlight to experience the New Directors’ Showcase and 25X25 Film at Cannes this year and we couldn’t be more excited to bring this event to New York. I hope our clients, partners, and people find the same inspiration from the next generation of filmmakers.”
Recently, DDB Istanbul was in search of an art director. As is always the case with an open creative position, the agency was slammed with portfolios. But one portfolio stood out and was far and
away above all others.
Like a shipwrecked person on an island (after all, that's kind of like what joblessness is like), Canhür Aktuglu did the message in a bottle thing placing his cover letter inside a bottle and embedding a USB stick containing his portfolio in the bottle's cork.
Check out several images of his creation here.
Pretty soon we'll start calling trading desks media departments. Oh, wait.