MindShare Hires Strategic Planning Director
Jan 20, 2004, 12:00 AM
Steve Soldano has joined MindShare North America as Strategic Planning Director, Worldwide, heading its American Express account. For the past year Soldano has served as a media consultant to a number of creative agencies and before that was President and COO of Optimedia where he was recruited to integrate seven media departments into one global Publicis brand. At Optimedia he worked with Fallon on the BMW Films project.