MEC hired Rachel Pasqua as head of mobile for MEC North America. She will report to Susan Schiekofer, president, digital, MEC North America. Pasqua has worked in digital media for fifteen years,
eleven of those with a specialty in Mobile Marketing. She most recently served as vice president, mobile at iCrossing, where she founded and managed the emerging media group, creating mobile solutions
for clients such as Toyota, Kia, Hilton, LG, TD Bank, BCBS, Hearst Magazines and Hearst Newspapers. Prior to that, she ran the Emerging Media Lab at Organic as executive director of mobile and was a
co-founder of Token Digital, a product-focused strategic design agency.
