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How Big Are GoPro's Media Ambitions?

  • Engadget, Monday, February 17, 2014 12:04 PM
While its brand is synonymous with a little block of hardware, GoPro’s greater ambitions are to establish itself as a media giant. “It's got all the hallmarks of a burgeoning media company, which is no panacea, but it's certainly an area that sets the stage for ongoing expansion,” Engadget reports, noting the parallels between GoPro and brand-cum-media maven Red Bull. “At the moment, GoPro curates everything on its channel -- but it's clearly aware of the large, untapped store of media out there.”
 

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