by Nov 24, 2003, 12:00 AM
SOPUS Products, a subsidiary of Shell Oil Company, has awarded Initiative planning and buying and media research duties for five brands. The new accounts include Black Magic, FixAFlat, Gumout, Rainx and The Outlaw. Research and media planning will begin immediately, and media buying will begin in 2004. GSD&M of Austin, Texas, previously handled the account.