• by Amy Corr  @MediaPostOTL, February 18, 2014

Moroch Partners was awarded the Ohio Valley Co-op business for McDonald's following a national strategic and creative review. In the final round, the agency bested Kansas City-based Bernstein Rein and Columbus-based Fahlgren Mortine for the win. The agency will handle the general consumer market business for the McDonald's Ohio Valley Co-op, which is comprised of local McDonald's franchisees. Moroch will be responsible for strategic planning, media planning and buying, creative and social elements. The Ohio Valley Co-op will be serviced out of Moroch's St. Louis office, where seven other McDonald's markets are also handled. Creative is slated to break in early March. "We met with many notable agencies across the country, but we were drawn to Moroch based on its track record with other Co-ops," said Ryan Kramer, President, Ohio Valley Co-op for McDonald's. Moroch services nearly 40 percent of local Co-op McDonald’s business, within 62 markets.