• by Erik Sass  @eriksass1, February 18, 2014

Clear Channel Airports has joined forces with Adlux, a media company targeting travelers who use private aviation, on a new advertising agreement that will give brands a single point of access for private airport lounges around the world. The new partnership will effectively combine the companies’ private aviation media assets to form a global private aviation ad network.
 
Clear Channel Airports has a strong presence in the U.S. private aviation media market, including signage in 60 of the busiest private airport terminals in the country. Adlux maintains an advertising network reaching 86 private airports in Europe, the Middle East, Russia, the Asia-Pacific region and Central America.

Together, the two companies offer advertisers international reach covering most of the globe and some of the world’s busiest private airports, including New Jersey Teterboro, New York Westchester County, Dallas Love Field, Paris Le Bourget, Geneva Cointrin, Moscow Vnukovo and London Luton.
 
Under the agreement, Adlux will also install digital screens in the top 16 “Signature” terminal lounges in the U.S. The screens will carry a U.S. version of AdluxTV, Adlux’s exclusive TV channel, featuring business and leisure-related content curated for private aviation travelers.

Advertisers will also have access to backlight displays, product showcases and custom branding and experiential opportunities.
 
The New Year has brought a raft of new products and partnerships from CCA. In January, CCA officially launched its new indoor digital media network serving Philadelphia International Airport, with a number of major brand advertisers already signed on, including US Airways and Radisson.
 
CCA also announced a partnership with SmartTray International, to introduce several new models of seatback trays optimized for mobile media (and food). CCA will help airline clients monetize the new trays by serving digital ads to mobile devices via in-plane wireless Internet, effectively transforming passengers’ personal electronics into digital place-based media, with potential for e-commerce integration.

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