Yet more evidence that Facebook isn't going to fade into oblivion any time soon.
According to a survey by Boston's Virtual Inc., Facebook is now the preferred social media platform for
non-profit organizations, far outpacing Twitter, LinkedIn, Google+ and YouTube.
Of the 266 non-profit charitable groups and trade associations surveyed, 82% said they're using Facebook to
get their message out, while only 54% were tweeting. LinkedIn was utilized by 49% of respondents, and YouTube by just 42%.
Non-profits aren't exactly gaga over Google+, either. Despite all
the hype, the would-be Facebook contender was only used by 22% of respondents.
Virtual also found that non-profits are increasingly using online forums and webcasts to help get the word
out. GotoMeeting was found to be the Web conferencing service of choice, grabbing 31% of the popular vote, followed by WebEx with 11%.