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Birds Eye Says 'Let Them Eat Social Media'
- Business Insider, Wednesday, February 19, 2014 8:09 AM
Birds Eye's new "Mas#tags" U.K. product are essentially social media tater tots, shaped like hashtags, ampersands, emoticons and all the things you chat and tweet with. "The addition of Mashtags to our food range is an exciting development for Birds Eye. Social media is all about conversation and we’re confident Mashtags will resonate across various groups of people," said Pete Johnson, senior brand manager at Birds Eye.
