Ad shop Mother London has been awarded Bertolli’s global creative advertising duties after a review the companies have confirmed.
Bertolli, part of Unilever, has selected the London-based agency as its lead global strategic and creative agency across the Bertolli portfolio including spreads and pasta sauces.
Previously, the brand did not have a global agency of record. Spending on the brand was not immediately available.
The scope of work does not include the Bertolli line of olive oils and vinegars. Several years ago, Unilever sold the marketing rights to those product lines to Spanish food giant Grupo SOS.
Unilever senior vice president Savoury Cathryn Sleight said of the Bertolli agency review: “In a very short time, Mother has demonstrated a deep understanding and love for the Bertolli brand; their reputation for outstanding creative work is well deserved.”Mother Partner Robert Saville said: “Bertolli is an amazing brand with an iconic heritage. We are excited to be able to shape the brand’s future alongside our friends at Unilever.”