Though increasingly rare, “hard paywalls” -- which deny readers even a taste of digital content without paying subscription fees -- can work. Take The Times of London, which -- along with
sister paper
The Sunday Times -- have 153,000 digital subscribers paying upwards of $10 a week. “That adds up, very roughly, to $60 million a year in paywall revenue,” Ryan
Chittum writes in The Audit,
Columbia Journalism Reviews’ business section. “And digital subscribers are still growing at a healthy clip, up 38% from two years ago.”
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