So what does a lingerie ad have to do with a police department in Spain? Nothing, really. Unless that police department decides to use images from a very racy 2010 Fortnight Lingerie ad that depicts women in lingerie performing various CPR maneuvers which, out of context, take on a very sexual tone. The images were used by the
police department during a tutorial. The idiots in the department who thought this would be a good idea have apologized. Why anyone thought this would be
an appropriate means of educating the public on CPR is beyond me.
If there's one thing agencies are proud of and very good at creating, it's office space. Look no further than the recent 1,000 + foot "desk" The Barbarian Group installed in their office. Or the palatial mansion (actually two -- one burned down and they moved into another) that Mullen resided in on Boston's North Shore before moving into the city a few years ago. Now we have Kit Jones, a 30-year ad veteran and owner of WheelWright Marketing Communications in Richmond. Jones has moved his agency into a historic home in the area, the Ivy McNeill home. Of the move, Jones said: “I wanted an agency that offered a highly personalized client-agency experience in an environment that felt more like home than an office. It was time to build an agency that best suited my talents and personality. I think we’ve been able to accomplish that here.”
Philadelphia-based Red Tettemer O'Connell + Partners is at it again with its new hire welcoming stunts. Last fall the agency welcomed new employees by creating paper doll likenesses of themselves. Now the agency has created a totem pole -- sculpted by Steve Thompson -- with the faces of 11 new hires. Of the stunt, RTO+P President Steve Red said: “We’re stoked to have all this new talent aboard and we’ve heard the totem of their likenesses can actually produce rain when held at a specific angle." Check out a video of the creation here.
Jerry Graf of Barton F. Graf 9000 is in a new video created by VCU Brandcenter students to promote the AICP Next Awards. In the video, Graf laments the disappearance of ad agency perks like white-gloved waiters who would serve breakfast on silver trays, Porsche Boxters given to employees or flying creatives to the French Open just for fun. He notes the only perks at Barton F. Graf 9000 are Bagel Mondays...which sometimes turn into Bagel Tuesdays. It's all to make note that while agency perks can be taken away, an AICP award can never be taken away.
In an audit of the 1,000 posts that Buzzfeed deleted from its site, three were deleted because advertisers complained. Yes, it's true. Don't like what someone writes about you? All you have to do
is bitch a little and get it removed.
In 2013, Buzzfeed published a post about an Axe body spray ad that was, it seems, not very positive. The brand's agency at the time didn't like what they read, complained and it was removed. Also is 2013, the publication chided Microsoft about its Internet Explorer browser. According to Buzzfeed Editor-in-Chief Ben Smith, the post was deleted because its author "had worked on a Microsoft ad campaign, and BuzzFeed's chief revenue officer complained about the post to me."
A third post, published in January 2014 that discussed what brands had planned on Twitter for the Super Bowl was pulled because it was critical of what Pepsi had planned and, oops, the brand's Twitter account was handled by Buzzfeed staff at the time. Of that decision, Smith said, "We'd never previously considered the case of an editor that would be writing about an ad that was produced by our creative team, but we decided it was inappropriate and deleted the post." Really?
Remember when advertising and editorial where separate entities? Yeah, neither do I. We've all been pummeled so hard with native advertising bullshit over the past few years that it's practically become -- much like the banner before it -- invisible. Not to mention the over-the-top, incessant use of ridiculously sensationalistic clickbait headlines that achieved nothing but to quicken the tactic's invisibility.
The AICP has announced the AICP Show & AICP Next Awards Shortlists. Winners will be revealed during AICP Week in June. Shortlisted pieces and credits may be viewed on the AICP Web site. Chairing the 2015 AICP Show is Kerstin Emhoff, president/co-founder of PRETTYBIRD. Judging Chair is Rob Reilly, global creative chairman
of McCann Worldgroup.
On the AICP Show Shortlist, the top five production companies mentioned are: Biscuit Filmworks, with 21; Smuggler and O Positive, with 16; Park Pictures, with 13; and MJZ, with 12 mentions. For agencies, the top five mentions included work from various offices of: Wieden+Kennedy, with 25; BBDO with 17; R/GA and TBWA\Chiat\Day, with 12 apiece; and SS+K, with 11. On the client side, HBO GO led with 11 mentions, followed by Beats By Dre with nine; General Electric with eight; Nike with seven; and Adidas, Mars Chocolate North America, and Weight Watchers, each with six mentions.
For the AICP Next Awards shortlist, on the production company side, Tool appeared seven times; R/GA five times; Chelsea Pictures, The Kitchen, and Smuggler each appeared three times. For agencies, the top five mentions included work from the various offices of: Wieden+Kennedy, with 11 appearances; BBDO with 10; Leo Burnett, with six; R/GA and Young & Rubicam, each with five. For clients, the top five includes mentions of: Land Rover, with five; Heineken, with four; and Volvo North America, Jordan Brand and Google, with three each.
Kevin Foreman, whose creative career spans 25 years at shops such as Backer Spielvogel Bates/NY, The Richards Group, Publicis, Tribal DDB, Rapp Worldwide and SHOP.COM, will join Moroch Partners as the agency's Digital Creative Director. Which, when you think about it is pretty awesome because Foreman has to be at least 47 so props to
the agency for going against the grain and entrusting an "old guy" with your digital creative.
Of selecting Foreman for the position, Moroch Partners ECD Kevin Sutton said, “Having Kevin on board will ensure the agency remains ahead of industry shifts and will continue to develop the most significant campaigns we can across multiple consumer-centric platforms. With consumers’ increasing demand for real-time information and brand engagement, digital has become one of the most critical components of our clients’ marketing strategies.”
Foreman seems pretty happy with the new gig saying, “Moroch was built on the belief that true 360 integration is the key to driving shifts in consumer preferences and behaviors to deliver more immediate, sustainable and significant client results. The leap was intuitive as I share the same belief and passion. I’m excited to dive in and get started.”
The Big Ten Network has announced it officially named Fallon its agency of record following the agency’s development of a fall national campaign focusing on BTN’s college sports focus
and ever-expanding reach.
Of Fallon's work and selecting the agency as AOR, BTN VP of Marketing Erin Harvego said, “The fall college sports campaign was a huge success for the Big Ten Network. We look forward to continuing the momentum with dynamic, original creative that showcases what the Big Ten and college sports are all about. What we enjoy most about working with Fallon is the agency’s ability to present original ideas, and I think they’ve found fun and exciting ways to share our vision with our viewers.”
Of hooking up with BTN, Fallon Creative Director Josh Combs said, “We like to work with ambitious brands and BTN is among the most motivated with which we’ve worked. The network is determined to become the best network in college sports and our job at Fallon is to help it turn those dreams into a reality.”