So what does a lingerie ad have to do with a police department in Spain? Nothing, really. Unless that police department decides to use images from a very racy 2010 Fortnight Lingerie ad that depicts women in lingerie performing various CPR maneuvers which, out of context, take on a very sexual tone. The images were used by the
police department during a tutorial. The idiots in the department who thought this would be a good idea have apologized. Why anyone thought this would be
an appropriate means of educating the public on CPR is beyond me.
If there's one thing agencies are proud of and very good at creating, it's office space. Look no further than the recent 1,000 + foot "desk" The Barbarian Group installed in their office. Or the palatial mansion (actually two -- one burned down and they moved into another) that Mullen resided in on Boston's North Shore before moving into the city a few years ago. Now we have Kit Jones, a 30-year ad veteran and owner of WheelWright Marketing Communications in Richmond. Jones has moved his agency into a historic home in the area, the Ivy McNeill home. Of the move, Jones said: “I wanted an agency that offered a highly personalized client-agency experience in an environment that felt more like home than an office. It was time to build an agency that best suited my talents and personality. I think we’ve been able to accomplish that here.”
Philadelphia-based Red Tettemer O'Connell + Partners is at it again with its new hire welcoming stunts. Last fall the agency welcomed new employees by creating paper doll likenesses of themselves. Now the agency has created a totem pole -- sculpted by Steve Thompson -- with the faces of 11 new hires. Of the stunt, RTO+P President Steve Red said: “We’re stoked to have all this new talent aboard and we’ve heard the totem of their likenesses can actually produce rain when held at a specific angle." Check out a video of the creation here.
Jerry Graf of Barton F. Graf 9000 is in a new video created by VCU Brandcenter students to promote the AICP Next Awards. In the video, Graf laments the disappearance of ad agency perks like white-gloved waiters who would serve breakfast on silver trays, Porsche Boxters given to employees or flying creatives to the French Open just for fun. He notes the only perks at Barton F. Graf 9000 are Bagel Mondays...which sometimes turn into Bagel Tuesdays. It's all to make note that while agency perks can be taken away, an AICP award can never be taken away.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.