• by Val Brickates Kennedy , February 21, 2014

Providence, R.I.-based Johnson & Wales University has hired Boston's Fuseideas as its agency of record. Fuseidas will focus on creating a new strategic marketing and branding campaign for the school, which specializes in training professionals for the culinary arts and hospitality sectors. Fuseidas said the campaign will be aimed at boosting the school's brand visibility and reputation 'in a newly competitive higher education environment."

"We’re thrilled to have the opportunity to work with Johnson & Wales University, helping them more clearly tell their story and express their brand with a focus on faculty excellence and innovation, student engagement, and the student experience,” said William Doherty, Fuseideas' executive vice president for client services, in a statement.

The new campaign is expected to launch this year.