Well, this is a bummer. To make room for that 1,000-foot desk it recently installed, it looks like The Barbarian Group has had to lay off a few employees. Hey, never let a few able-bodied
advertising professionals get in the way of awesome office design, right? As much as we'd love to paint The Barbarian Group as a soulless agency that could care less about its employees, that's simply
not the case. The agency, it seems, let go four people who worked on a piece of the Samsung business that was transferred to the agency's parent, Cheil.
Everyone knows breaking into the ad agency business is not easy. But those who persevere find success. One such individual is Tom Pascoe Williams, who purchased promoted tweets on Twitter to land a job. Specifically, he targeted the promoted tweet to the follower of 40 agencies in London where he resides as well as the followers of Ad Age, Creative Review and Cannes Lions. Of his efforts, he told The Drum, “I desperately needed to build my contacts -- and I recognized that all the people I wanted to have these conversations with were right there in front of me, I just needed a little push. It's all about standing out at this stage, I've sent hundreds of emails, called many, many agencies and none of them have gotten back to me, so I thought I'd play them at their own game!” Did it work? Yes. He's had many interviews and is in negotiations right now with one particular agency.
Speaking of breaking into the advertising business, it's not just job seekers doing great things to land a job in the business. Agencies are doing their part as well. Mullen Pittsburgh has launched Ad U, a 10-week course to teach middle school and high school-age students the ins and outs of advertising. The program was launched February 11 and is being taught at the Barack Obama Academy of International Studies. Of the program, Mullen Pittsburgh President Brian Bronaugh said: "I've been in this business for nearly 25 years and in spite of the seismic changes that have occurred in how we conduct our business, what has shamefully changed little is who is conducting it. It continues to be a primarily male and primarily white workforce. Ad U is a step towards developing a seed program that will introduce the opportunities available and the types of skill sets that are required to the generation of children in the middle and high school levels."
So what does Omnicom do in the midst of its mega merger with Publicis Groupe? It goes out and buys more agencies, of course. And it's getting busy buying up Indian agencies. After acquiring Mudra in 2011, Omnicom is moving ahead with the acquisition of Bangalore-based digital agency 22feet, which was founded in 2009 by Brijesh Jacob, Deepak Nair and Vinod Moolacherry. Omnicom plans to merge 22feet with its Tribal DDB unit, which itself is part of Mudra.
From now until the end of summer, those passing by the Time-Life building, home to Mad Men's fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of Mad Men.
The 12-foot bench was designed by Pentagram and consists of just two pieces; a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.