According to the results of the first annual Goo Online Advertising Survey, from Goo Technologies, 82% of Americans ignore online ads, ahead of television ads at 37%. 92% of Americans ignore at least one type of ad seen every day across six different types of media. The online ads Americans are most likely to ignore included: online banner ads (73%), followed by social media ads (62%), and search engine ads (59%). The highest wage earners, those with a household income of $100k+ per year, were statistically more likely than those households making less than $50k per year (86% vs. 78%, respectively) to say they ignore online ads. Overall, the 65+ age group ignored the most, while the 35-44 age group ignored the least Ads Among Those Ignored The Most (% of US Adults 18+; Multiple Response OK) Ad Type% of Population Ignoring Most Frequently Online ads (net) 82% Online banner 73 Online social media 62 Online search engine 59 TV ads 37 Radio ads 36 Newspaper ads 35 Source: Goo Technologies/Harris Interactive, February 2014 o 42% said that interactive ads are the most engaging, citing several reasons, including that they look more interesting (20%), don’t feel like it’s an ad at all (15%), and look new and high tech (12%). When asked what improvements would make them pay more attention to online ads, more than half 58% of Americans, 69% of Millennials (ages 18-34), suggested the following: