Around the Net
BMW's 'The Hire' Is Back
- Detroit Bureau, Monday, February 24, 2014 8:03 AM
Talk about a long commercial break. BMW's "The Hire" internet film, one of the first examples of rich-media digital branded content, involved 10-minute films noir starring Clive Owen and some major backseat drivers. The company, which spent a reported $25 million on that project, is mum about who will play the driver in the new one. Stay -- as they say -- tuned.
