Google is beginning to add an unsubscribe button to Gmail that will automatically appear in the header of marketing emails. The company first began unrolling this
new unsubscribe option last week. Consumers that click on Google's new unsubscribe button won't direct to the marketer's own unsubscribe list. Instead, Google will automatically send
an automated email to the marketer requesting that to remove that subscriber on behalf of users that unsubscribe using Google's new button.