So RIIP Digital is getting ripped to launch itself as a new digital agency out of Orange County. Great timing (or not) it would seem, given
that AdWeek just questioned why some agencies are making it in Southern California and others are not. RIIP Digital will be led by Ryan Rasmussen and Steven Patton, former CEO of AKMG. Of the
new endeavor, Patton says, “I'm extremely enthusiastic about this new opportunity with Ryan and riip.com. Having taken close to three years
off from the industry after the sale of AKMG, I've had numerous opportunities presented to me. This was the first opportunity that I was excited to join. I was fortunate to work with a phenomenal team
at my previous company, many of whom have gone on to be leaders in our industry. Ryan has the same vision and is giving me the autonomy to build a world-class team. That gets me excited!” I only
have one reservation. The name. I can't be the only person who, upon first look, saw RIP Digital instead of RIIP Digital. You'd think they'd want to steer clear of anything associated with the "death
of digital." Or death in general.
Oh, and isn't Publicis Groupe jumping for joy this week! And every other agency that has been sucked up by the holding company behemoth and been dragged kicking and screaming into the nightmarish world of Lotus Notes (technically IBM Notes). It seems the party's on at Publicis agencies this week, as the giant has finally relented and is shifting from Notes to Microsoft Outlook for email and calendaring. Never before has such mundane news risen to such heightened frenzy in the agency world.
You've likely have never
heard of Turn Creative, a Hong Kong-based creative boutique that prides itself on staying small and out of the AAAA's. But you're going to love what founder Tony Hon has to say about agency pitches.
Hon says: "We seldom do pitches. I don’t see the reason for pitching. Before having a thorough
understanding of your potential clients, I don’t see what makes a pitcher qualified for giving advice. In many cases, marketers already have a clear idea of which agency they prefer. The pitch
process is a required company policy in disguise. Big agencies are trapped in a vicious cycle where deep-seated problems from the pitching system like long working hours and low productivity remain
unsolved." Right? Right? He's right, right?
As if inventing something new, Jacksonville Beach ad agency Void Creative has rebranded to Adjective & Co. and will focus on marketing to Millennials. Of the shift -- after all, naming an agency Void Creative is, shall we say, devoid of common sense -- Co-Founder Taylor Harkey said: "Our name describes what we do perfectly. Yes we create ads, but in order for an ad to be good, it has to be creative, meet objectives and drive business. Millennials no longer respond to being sold 'nouns' -- they respond to feelings and personalities, created by adjectives." Really, Taylor -- really? You think using emotion and personas hasn't been the way agencies have crafted campaigns for, oh, the last 60 years or so? Damn Millennials. Thinking everything they do is new.
Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image
Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015.
I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, and DDB Germany's Eric Schoeffler, among others. And no, there's not one single woman on the jury.
Of the awards, The Martin Agency Chief Creative Director Joe Alexander said: "There are way too many award shows and way too many without a clear purpose. The A-List Hollywood is the rare exception. It rewards the brands -- and agencies -- that are behaving in the most creative and engaging ways. Now that's refreshing."
Right, Joe. That's vastly different from every single other award event on the planet.
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well
regarding its relationship with Moxie.
Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very proud of the work our Columbus team has produced over the years. They are a group of truly talented, dedicated professionals, and we thank them for all they have done.”
It totally sucks when an office of an agency has to shut down due to client shifts or losses. It's not fun. I've been there and know firsthand what it's like. But life goes on. Mine did. And so will the lives of everyone involved here.