So RIIP Digital is getting ripped to launch itself as a new digital agency out of Orange County. Great timing (or not) it would seem, given
that AdWeek just questioned why some agencies are making it in Southern California and others are not. RIIP Digital will be led by Ryan Rasmussen and Steven Patton, former CEO of AKMG. Of the
new endeavor, Patton says, “I'm extremely enthusiastic about this new opportunity with Ryan and riip.com. Having taken close to three years
off from the industry after the sale of AKMG, I've had numerous opportunities presented to me. This was the first opportunity that I was excited to join. I was fortunate to work with a phenomenal team
at my previous company, many of whom have gone on to be leaders in our industry. Ryan has the same vision and is giving me the autonomy to build a world-class team. That gets me excited!” I only
have one reservation. The name. I can't be the only person who, upon first look, saw RIP Digital instead of RIIP Digital. You'd think they'd want to steer clear of anything associated with the "death
of digital." Or death in general.
Oh, and isn't Publicis Groupe jumping for joy this week! And every other agency that has been sucked up by the holding company behemoth and been dragged kicking and screaming into the nightmarish world of Lotus Notes (technically IBM Notes). It seems the party's on at Publicis agencies this week, as the giant has finally relented and is shifting from Notes to Microsoft Outlook for email and calendaring. Never before has such mundane news risen to such heightened frenzy in the agency world.
You've likely have never
heard of Turn Creative, a Hong Kong-based creative boutique that prides itself on staying small and out of the AAAA's. But you're going to love what founder Tony Hon has to say about agency pitches.
Hon says: "We seldom do pitches. I don’t see the reason for pitching. Before having a thorough
understanding of your potential clients, I don’t see what makes a pitcher qualified for giving advice. In many cases, marketers already have a clear idea of which agency they prefer. The pitch
process is a required company policy in disguise. Big agencies are trapped in a vicious cycle where deep-seated problems from the pitching system like long working hours and low productivity remain
unsolved." Right? Right? He's right, right?
As if inventing something new, Jacksonville Beach ad agency Void Creative has rebranded to Adjective & Co. and will focus on marketing to Millennials. Of the shift -- after all, naming an agency Void Creative is, shall we say, devoid of common sense -- Co-Founder Taylor Harkey said: "Our name describes what we do perfectly. Yes we create ads, but in order for an ad to be good, it has to be creative, meet objectives and drive business. Millennials no longer respond to being sold 'nouns' -- they respond to feelings and personalities, created by adjectives." Really, Taylor -- really? You think using emotion and personas hasn't been the way agencies have crafted campaigns for, oh, the last 60 years or so? Damn Millennials. Thinking everything they do is new.
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.