iON Cameras is staking its space in the global sports scene, this week signing on as the official sports action camera for soccer team Manchester City. Other alliances include the U.S. Open of Surfing, Lucas Oil's race teams, the PGA Tour and the Dew Tour, in addition to such athletes as Jeremy McGrath (AMA Supercross), Manny Santiago (skateboarding) and Olympic medal winners Kelly Clark (snowboarding) and Nick Goepper (slope-style free skiing). iON Cameras CEO and founder Giovanni Tomaselli talks.