Pepsi, Samsung and Google were among the big Oscar winners when it came to generating high digital interest from their Oscar TV commercials.Pepsi was the leader in what iSpot.tv, the real-time TV commercial tracking company, calls “SpotShare” -- the percentage of overall digital activity when looking at search, social actions, video views and comment. The soft-drink maker garnered 30.3% -- the highest among all Oscar TV advertisers.Samsung was next with 8.03%, followed by Google at 7.4%, Cadillac at 6.5%, and Snickers at 6.45%.In terms of generating specific social media activity, Samsung pulled in 6.75 million social media actions; Pepsi, 6.35 million; Google, 6.28 million; Snickers, 5.23 million; and Cadillac, 4.46 million.Estimates of overall TV spending during the show had Samsung and Cadillac each at $11.9 million; JCPenney, $8.5 million; Apple, $6.8 million and Sprint, $5.95 million.For the entire night of Oscar-related TV programming -- the “Oscar Red Carpet Live!” as well as the actual award show itself -- Samsung and Cadillac each ran 4.5 total minutes of TV advertising time; JCPenney ran three minutes; Sprint, 2.5 minutes; and McDonald’s, nearly two minutes.