Like a Charmin commercial encouraging people to Enjoy the Go, Arnold is encouraging its employees to share what they are listening to when they are in the office restroom, you know, enjoying
their own go. Yes, the agency is out with Arnold UrinaryTracks, a Twitter feed and Web
site that aims to bring a whole new meaning to the concept of sharing. One wonders if some algorithm could be applied to determine the "intensity" of bathroom business to, I don't know,
predict the desired frequency of toilet paper restocking.
Agencies, as you go about the design and development of online properties for your clients, it might be best never to utter the word HTML publicly to consumers. Not that you necessarily would, as it's sort of a backroom technical term -- but we now have good reason to keep it in the backroom. A recent study conducted by coupon Web site VoucherCloud found 1 in10 Americans think HTML is a sexually transmitted disease. Despite 61% of respondents saying it's important to maintain a good knowledge of technology, 27% think gigabyte is an insect commonly found in South America and 42% think motherboard is the deck of a cruise ship. Be wary, B2B and B2C advertisers. Choose your buzzwords wisely.
Okay, first of all -- no idea Scarlett Johansson was pregnant. Second, no idea she was getting married. Third, no idea she was engaged to a dude named Romain Dauriac. And fourth, no idea Dauric ran a creative agency in France. Which, of course, is the only reason Scarlett Johansson would find herself in a Mediapsssst column. Unless, of course, she was oh, I don't know, marrying an ad guy and having his baby.
Layoffs are never fun to report. Having worked on the agency side of things, I've had to lay people off and I've been laid off. Neither side is a fun side to be on, though of course, getting laid off sucks way more than handling layoffs. Yesterday, it seems, New York-based Publicis Kaplan Thaler made a few cuts. We're told the cuts were small, but we've also heard the merger with Publicis has not gone well. Not all mergers can be winners, you know. Not that we wish ill will on anyone.
Are you going to SXSW? Do you want a new job? Then, it appears, you might want to hook up with Saatchi & Saatchi, which is opening up a Dallas office and will be trolling the streets of Austin
during SXSW for new hires.
The new office is for the agency's Team One unit, which focuses specifically on the Toyota and Lexus accounts. The agency's move to Texas is in reaction to Toyota moving its U.S. sales and marketing operations to Plano, Texas.
And so between barbecue and overcrowded sessions, head over to the SXSW Job Market at the JW Marriott (Floor 2). The hours are Friday, March 13 from 10 a.m. to 6 p.m. and Saturday, March 14 from 10 a.m. to 6 p.m.
While every morning she's grateful her clients haven't become part of some social media disaster and Twitter is her go to outlet for news, Huge (no, she isn't huge -- that's the name of the agency)
Director of Earned Media Alyssa Galella says that if she weren't working at Huge, she'd love to be "a detective. Or work in an animal shelter. I would basically be Ace Ventura, Pet Detective."
That's an interesting goal for a woman who was recently named one of PR Week's Innovation 50 or who accomplished a killer social media stunt by sending 99 boxes of Cap'N Crunch cereal to Jay-Z who later mentioned the stunt on the radio. Of course, yes -- she's just kidding, but Ace Ventura who certainly was a character. And I like people who aspire to be interesting characters.
But what's most interesting about Galella, who is far from being an old timer, is her wise view of social media today. She says, "There's no longer a dividing line between 'media' and 'social media.' You need to be fluent in both traditional media relations and social media to do your job most effectively. Most of what I've learned hasn't been on the clock, either -- take the initiative to read a ton, be active on social media, attend events, and take classes you're interested in." You know -- become educated in the ways of life.
Thank God. Someone who doesn't think Facebook, Twitter and Snapchat are the only valid forms of media in existence.
The Warc 100, an annual list of the best agencies based on an analysis of winning campaigns across 87 different award events or competitions, has named Lowe Lintas India the number one agency on its 2015 list. The agency scored 213 points and was closely followed by AMV BBDO with 191 and Colenso BBDO with 148.
Of the recognition, Lowe Lintas
India CEO Joseph George said: "We have had a terrific run on creative effectiveness this year across the globe; and all the accolades have further reinforced our belief in the type of work we want to
do and believe in."
Chicago's Starcom MediaVest Group Chicago was named top media agency, followed by PHD Mumbai. 360i New York was named top digital agency with R/GA New York taking second place.
The Warc 100 is a ranking of top marketing campaigns and companies that the organization says is based on their performance in effectiveness and strategy competitions. The organization does not disclose the competitions that it uses to devise the ranking.