Like a Charmin commercial encouraging people to Enjoy the Go, Arnold is encouraging its employees to share what they are listening to when they are in the office restroom, you know, enjoying
their own go. Yes, the agency is out with Arnold UrinaryTracks, a Twitter feed and Web
site that aims to bring a whole new meaning to the concept of sharing. One wonders if some algorithm could be applied to determine the "intensity" of bathroom business to, I don't know,
predict the desired frequency of toilet paper restocking.
Agencies, as you go about the design and development of online properties for your clients, it might be best never to utter the word HTML publicly to consumers. Not that you necessarily would, as it's sort of a backroom technical term -- but we now have good reason to keep it in the backroom. A recent study conducted by coupon Web site VoucherCloud found 1 in10 Americans think HTML is a sexually transmitted disease. Despite 61% of respondents saying it's important to maintain a good knowledge of technology, 27% think gigabyte is an insect commonly found in South America and 42% think motherboard is the deck of a cruise ship. Be wary, B2B and B2C advertisers. Choose your buzzwords wisely.
Okay, first of all -- no idea Scarlett Johansson was pregnant. Second, no idea she was getting married. Third, no idea she was engaged to a dude named Romain Dauriac. And fourth, no idea Dauric ran a creative agency in France. Which, of course, is the only reason Scarlett Johansson would find herself in a Mediapsssst column. Unless, of course, she was oh, I don't know, marrying an ad guy and having his baby.
Layoffs are never fun to report. Having worked on the agency side of things, I've had to lay people off and I've been laid off. Neither side is a fun side to be on, though of course, getting laid off sucks way more than handling layoffs. Yesterday, it seems, New York-based Publicis Kaplan Thaler made a few cuts. We're told the cuts were small, but we've also heard the merger with Publicis has not gone well. Not all mergers can be winners, you know. Not that we wish ill will on anyone.
Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image
Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015.
I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, and DDB Germany's Eric Schoeffler, among others. And no, there's not one single woman on the jury.
Of the awards, The Martin Agency Chief Creative Director Joe Alexander said: "There are way too many award shows and way too many without a clear purpose. The A-List Hollywood is the rare exception. It rewards the brands -- and agencies -- that are behaving in the most creative and engaging ways. Now that's refreshing."
Right, Joe. That's vastly different from every single other award event on the planet.
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well
regarding its relationship with Moxie.
Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very proud of the work our Columbus team has produced over the years. They are a group of truly talented, dedicated professionals, and we thank them for all they have done.”
It totally sucks when an office of an agency has to shut down due to client shifts or losses. It's not fun. I've been there and know firsthand what it's like. But life goes on. Mine did. And so will the lives of everyone involved here.