• by Tyler Loechner  @mp_tyler, March 5, 2014

Lotame, a data management platform (DMP), on Wednesday announced it has raised $15 million in Series D funding. The round was led by Sozo Ventures and TrueBridge Capital Partners.

Existing investors Battery Ventures, Emergence Capital Partners, and RJ Finlay & Co. also participated. Lotame has now raised a total of $44 million.

“DMPs are beginning to gain significant traction among marketers and publishers around the world,” stated Phil Wickham, managing director of Sozo Ventures. That observation is backed by the recent acquisitions of two of Lotame’s competitors: BlueKai (bought for $400 million by Oracle) and Aggregate Knowledge (bought by Neustar for $119 million).

Lotame also announced the appointment of Zach Boisi as VP of client operations.