Coupons Helped Increase Email Revenues in Q4: Experian

Email campaigns that included a coupon saw 43 percent higher revenues than emails that did not include a coupon, according to a new report from Experian. The report also revealed that emails with coupons have a 14 percent higher average open rate than emails without coupons, and 34 percent higher click through rates and 27 percent higher transaction rates than other emails.
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