Chicago-based RPM Advertising is celebrating its 20th anniversary with an interesting gift to its staff. CEO Steve Platcow and company president Mark Malin appeared on the History
Channel’s American Restoration on March 4 as the lead project on the episode. The challenge was for the restoration team to convert a vintage slot machine into a “Sloterator,” a
functional slot machine that would store a keg and dispense beer for company happy hours. The Sloterator will be unveiled at a cocktail reception for the RPM Advertising team members on April 1,
2014. April Fool’s Day is the agency’s actual anniversary date. That should be quite the party.
Leave it to Madison Avenue to ruin a good thing. Instagram has received a reported $100 million ad spend commitment from Omnicom. Ads from Omnicom agencies including BBDO, DDB, TBWA\Chiat|Day, PHD, OMD and others will appear in Instagram users' streams. And they won't just scroll off the screen after being seen once. The deal calls for the ads to be seen by users "for an extended period of time." And it seems Starcom MediaVest will be getting in on the action too in a separate deal. Advertising. Always raining on a beautiful parade.
So SXSW is happening. Are you there/here? If you are there/here, do you know why you are there/here? If that isn't confusing enough, watch these five videos that AdWeek shot as part of its SXSW coverage. After watching all five videos, answer this one question. Can you give me one good reason why any of these five people are in Austin. Texas on the company dime?
That said, if you are in SXSW (still, it's Monday now), and you're feeling a bit lost, check out SXsports Playbook from LA-based sports and entertainment creative shop Zambezi. SXsports Playbook is a site on which you can take a 12-question survey that, once completed, will point you to five curated panel groupings consisting of must-see sports lineups that are tailored to interest expressed in the survey. As SXSW gets bigger and bigger each year, something -- anything -- is needed to navigate the insanity. Check it out.
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.