Chicago-based RPM Advertising is celebrating its 20th anniversary with an interesting gift to its staff. CEO Steve Platcow and company president Mark Malin appeared on the History
Channel’s American Restoration on March 4 as the lead project on the episode. The challenge was for the restoration team to convert a vintage slot machine into a “Sloterator,” a
functional slot machine that would store a keg and dispense beer for company happy hours. The Sloterator will be unveiled at a cocktail reception for the RPM Advertising team members on April 1,
2014. April Fool’s Day is the agency’s actual anniversary date. That should be quite the party.
Leave it to Madison Avenue to ruin a good thing. Instagram has received a reported $100 million ad spend commitment from Omnicom. Ads from Omnicom agencies including BBDO, DDB, TBWA\Chiat|Day, PHD, OMD and others will appear in Instagram users' streams. And they won't just scroll off the screen after being seen once. The deal calls for the ads to be seen by users "for an extended period of time." And it seems Starcom MediaVest will be getting in on the action too in a separate deal. Advertising. Always raining on a beautiful parade.
So SXSW is happening. Are you there/here? If you are there/here, do you know why you are there/here? If that isn't confusing enough, watch these five videos that AdWeek shot as part of its SXSW coverage. After watching all five videos, answer this one question. Can you give me one good reason why any of these five people are in Austin. Texas on the company dime?
That said, if you are in SXSW (still, it's Monday now), and you're feeling a bit lost, check out SXsports Playbook from LA-based sports and entertainment creative shop Zambezi. SXsports Playbook is a site on which you can take a 12-question survey that, once completed, will point you to five curated panel groupings consisting of must-see sports lineups that are tailored to interest expressed in the survey. As SXSW gets bigger and bigger each year, something -- anything -- is needed to navigate the insanity. Check it out.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.