Interested in pitching the Microsoft account? Want to know what the brand is looking for in an agency? Or do you just want to experience a good laugh from yet another brand spewing
incoherent business babble? Look no further than the brand's recent RFP to agencies which, among many other things, states the brand wants an agency that "optimizes talent, creates process and
execution efficiencies, and gives Microsoft the best leverage in the marketplace." Pure fluff. However, Microsoft CMO Chris Capossela offers up something a bit more concrete, saying: "The ability to tell more cohesive stories to
consumers that are not simply related to a single individual product leads us to obviously look at what are the right partners to be able to think in a new and different way to reflect the way we want
consumers to both experience and engage with our products." On second thought, that's not all that concrete either.
Want to wallow in inadequacy? Want to experience envy? Want to spy on your competitors? Okay, well, not exactly spy but at least get a glimpse of their swanky digs? While touting their own new digs, AdAge put a spotlight on seven agencies sporting some pretty swanky digs. Are you on the list? Highlighted agencies include Lowe Campbell Ewald, Y&R, Weber Shandwick, Havas, McCann, Barbarian Group, and Rosetta. How do your offices compare?
Draftfcb CEO Carter Murphy is kicking ass and taking names. He's been on a roll revamping the agency with new organizations and key hires. His latest move, the long-rumored rebranding to FCB (Foote, Cone Belding) has come to light. The new agency logo, designed by FCB CCO Luis Silva Dias, is a rainbow coalition of the FCB's presence in 90 countries set in Code Pro Light typeface which Murray says is akin to barcode reflecting the agency's digital focus.
Oh look! Another agency gets a CMO! If you haven't heard, hiring a CMO for your agency is the new new thing. After all, new business directors aren't good enough. The latest agency to lemming all over this trend is digital agency Organic, which just hired Tracy Richards as the agency's CMO, a new position that's part of the agency's restructuring of its new business efforts. Richards, who has been with the agency for 13 years, was most recently group director, global business development.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.