Shopping apps still don’t appear to be main stream in terms of usage. Retailers regularly tell me that most of their mobile commerce is coming through their mobile websites rather than their app. A new, wide ranging, nationwide study now confirms that high app shopping activity is not yet happening. Almost half (45%) of smartphone owners never use shopping apps or use them less than monthly, according to the stat-rich survey by the Apigee Institute. The study found that a relatively small portion (12%) of smartphone owners use shopping apps daily with a quarter (25%) using them weekly. However, the market is somewhat split concerning how a smartphone or tablet has changed the way people shop, with 15% saying it has completely changed how they shop and 19% saying it has not changed it at all. Looking ahead, smartphone owners were asked how much they expect how they shop to change over the next two years, and almost half (48%) said they expect their phone or tablet to either completely (9%) or somewhat (39%) change it. While many shoppers don’t frequently use shopping apps, a large number of them say they would be more likely to shop at stores that have apps with features they want. Almost half (46%) said they would be more likely to shop at a store that offers an app with a searchable product catalog, featured sales and a store locator. The study also shows that in-store shopping by app is being done by a relatively small group. Of those doing it either often or very frequently: