Saatchi & Saatchi Italy Gets Inspiration From Email for Ad Spot

Saatchi & Saatchi Italy has used an email to help develop a spot for CoorDown, Italy's national organization for people with Down syndrome. The email was sent to the organization by a pregnant mother who had learned her unborn son had the genetic disorder, and asked, "What kind of life will my child have?" The ad is a response to this question from 15 people with Down syndrome addressing the joys and the challenges in store. "Everyone has the right to be happy," is the spot's on-screen tagline.

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